The Formula1 2015 Car launch site
Some clients don’t need to show off anything but their story. For the launch of the 2015 Formula1 car, i've helped creating a storyline from all of Ferrari's spectacular heritage and a website for the assets of one the highest anticipated car-reveals of the year - the new Ferrari F1 car.
In 5 chapters you go from yearly age of Ferrari to the the big reveal — the Red Revelation. We've shot the car at Ferrari HQ live, only hours before the launch, revealing it with a countdown on the website with a big bang on the launch day.
Initilization of concept and design + real time production
Implemented by Ferrari internal team
Site produced and designed at THANK YOU
Rapid asset creation (backgrounds, navigation, animated 3d logos, etc) was all made in in 72 hours from start of shoot to launch of site